On 16 September 2026, the Academic Affairs Division of the School of Business and Communication Arts (BCA), University of Phayao, led by Ms. Thanyalak Lueamarun, Educator, together with BCA AMBASSADOR students and members of the BCA Student Association, participated in an exhibition held in observance of Phayao National Youth Day 2026 under the theme “Uniting the Power of Children and Youth towards Phayao’s 50th Anniversary” and “PHAYAO UNBOXED: Unlocking the Power of the New Generation for Phayao’s Next Chapter.” The event was held at the Phayao Provincial Civic Hall, Mueang Phayao District, Phayao Province.
The event provided a platform for children and youth networks across Phayao Province to participate, exchange knowledge and experiences, and present ideas and perspectives on the potential contributions of the younger generation to the development of Phayao Province. Relevant government agencies and youth networks also participated in organizing activities and exhibitions to promote youth engagement across various areas.
On this occasion, BCA presented information about the School, its academic programmes, and its educational approach, while highlighting the identity of BCA students as future entrepreneurs and communication professionals. The exhibition also showcased the School’s student development approach under the organizational value “BCA FUTURE READY,” which aims to equip students with the readiness to learn, work, and adapt to changes in the future.
The participation also provided BCA AMBASSADOR students and members of the BCA Student Association with opportunities to communicate information about the School, interact and exchange ideas with children and youth, and develop practical skills in communication, teamwork, and participation in public activities. These experiences are aligned with the School’s approach to student development.
BCA’s participation in the exhibition reflects the School’s commitment to creating opportunities for learning and experience-sharing with children and youth networks in Phayao Province. It also serves as a platform to communicate BCA’s identity and commitment to developing entrepreneurs and communication professionals for the global community, driven by knowledge and innovation towards a sustainable future.