From 16–17 July 2026, the School of Business and Communication Arts, University of Phayao, co-hosted the exhibition “Check-in Stop No. 11: Thai Peafowl in Their Last Stronghold” at the Heart Tree Courtyard, University of Phayao. The exhibition was one of the 16 "Good Stories of 16 Years of the University of Phayao" Check-in locations, organized to celebrate the 16th anniversary of the University's establishment. The initiative highlighted the achievements, accomplishments, and distinctive identity of the University's faculties and units through interactive activities designed to promote learning, participation, and institutional pride.
The School was honored to welcome Professor Emeritus Attapol Yaisawang, Chair of the University Council, together with members of the University Council, as well as Associate Professor Dr. Supakorn Phongsbangpho, President of the University of Phayao, accompanied by the University's executive team. During their visit, they toured the exhibition and received a presentation on the School's achievements from Assistant Professor Dr. Thuntip Kharayothin, Dean of the School of Business and Communication Arts. They also offered valuable recommendations and words of encouragement to the faculty and staff, reflecting the University's commitment to supporting the School's mission in alignment with its strategic development goals.
The exhibition featured three interactive activities designed to integrate learning with visitor participation. These included taking photographs at the iconic Heart Tree Courtyard landmark, participating in a Thai Peafowl coloring activity to promote awareness of natural resource conservation and biodiversity, and joining the “16 Seconds for 16 Years: UP Challenge,” which encouraged creative expression through digital media. Over the course of the two-day event, more than 1,700 visitors participated in activities at Check-in Stop No. 11.
The event also encouraged participants to explore all 16 Check-in locations across the University, enabling them to learn about the University's history, achievements, and development from a variety of perspectives. Participants also had the opportunity to receive a limited-edition “Nong Kham Mok” mystery plush souvenir, available to the first 999 participants, providing an additional engaging experience that fostered both learning and a stronger sense of connection with the University.
The exhibition reflected the School of Business and Communication Arts' commitment to supporting the University's organizational communication through creative public engagement initiatives. By integrating expertise in communication, creativity, and collaborative participation among administrators, faculty members, staff, and students, the School contributed to enhancing the University's public image, creating shared value, and communicating its achievements to the wider community. The exhibition also formed part of the University's ongoing efforts to advance sustainable development.