The School of Business and Communication Arts, University of Phayao, is committed to producing graduates who meet the needs of society. The School aspires to be a leading academic institution that generates knowledge and wisdom, develops graduates with entrepreneurial and communication skills who keep pace with change, and advances research toward innovation at the international level.

Bachelor of Communication Arts Program in Communication Management

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Bachelor’s Degree · 4 Years B.Com.Arts (Communication Management) Bachelor of Communication Arts (Communication Management)

Your student ID falls within this edition

Student IDs70 – 74

Current Edition

Bachelor of Communication Arts Program
in Communication Management

Revised Curriculum B.E. 2570 (2027)

The full curriculum document is currently in preparation. For further information, please contact the School’s Academic Affairs Unit at +66 54 466 666 ext. 1508.

Your student ID falls within this edition

Student IDs65 – 69

Previous Edition

Bachelor of Communication Arts Program
in Communication Management

Revised Curriculum B.E. 2565 (2022)

Total creditsAt least 126
Duration4 years
Students admitted2022–2026
Language of instructionThai

View Program Details Curriculum Document (PDF, Thai)

Current students should always follow the curriculum edition that corresponds to their student ID. The previous edition remains available for reference until its final cohort has graduated. Prospective students should refer to the current edition.

Bachelor of Communication Arts Program in Communication Management

Revised Curriculum B.E. 2565 (2022) · Student IDs 65–69

Program and Degree Titles

Program title (Thai): หลักสูตรนิเทศศาสตรบัณฑิต สาขาวิชาการจัดการการสื่อสาร
Program title (English): Bachelor of Communication Arts Program in Communication Management
Degree, full (Thai): นิเทศศาสตรบัณฑิต (การจัดการการสื่อสาร)
Degree, abbreviated (Thai): นศ.บ. (การจัดการการสื่อสาร)
Degree, full (English): Bachelor of Communication Arts (Communication Management)
Degree, abbreviated (English): B.Com.Arts (Communication Management)
Program type: Four-year academic bachelor’s degree
Language of instruction: Thai
Total credits: At least 126 credits

Program Philosophy

Building intelligent communication processes that sustain a mutually supportive society.

Program Objectives

To produce graduates who are ethical communication managers and who respect the law and the rules of society in their professional practice.
To produce graduates who understand communication management processes at every level and can select the communication tools and methods best suited to the time and situation.
To produce graduates with broad, in-depth and well-rounded knowledge and strategic thinking who can integrate business and communication factors to manage communication effectively.
To produce graduates who seek knowledge systematically, using a variety of tools appropriate to the situation, and who can build on what they learn to work effectively.

Curriculum Structure

Course Category	MHESI Standard	Credits
1. General Education	At least 30	30
Required General Education	–	30
2. Specialized Courses	At least 72	90
Professional Foundation Courses	–	18
Required Major Courses	–	51
Major Elective Courses	–	15
Cooperative Education, Internship and Independent Study	–	6
3. Free Electives	At least 6	6
Total (minimum)	120	126

MHESI: Ministry of Higher Education, Science, Research and Innovation.

Career Opportunities

Media Planner
Image Consultant
Public Relations Officer
Marketing Communications Specialist
Owner of an integrated communication design agency
Advertising Professional
Brand Consultant
Communication Designer
Other careers related to communication arts